The Boston Celtics are synonymous with winning and the fans and players can feel it when they’re inside the TD Garden and see 18 championship banners hanging in the rafters.
When it comes to sustaining success, the term culture is often referred to when it comes to the Celtics. Although the players might change from year to year, the culture always remains the same.
It goes back to the original days of Red Auerbach, Bill Russell, Larry Bird, Paul Pierce, Kevin Garnett, and now with Jaylen Brown and Jayson Tatum. The culture lives on throughout the organization, from top to bottom, and it’s felt by the players and the staff.
To be fair, everyone has their own perspective of what the Celtics culture is and what it means to them. Celtics Blog reporter Noa Dalzell recently asked head coach Joe Mazzulla and Luka Garza to define Celtics culture while in a postgame interview.
Mazzulla, who grew up a Celtics fan and attended Red Auerbach’s basketball camps, attributes the culture to the people in the organization and the players on the team.
“It’s people, when you take a look at the people that we have, it starts there: the alignment within organization, top to bottom, ownership, the alignment and the empowerment of the front office, the players. It starts with the players, and really the best players. The best players, the type of character that they have, the competitive character that they have, and then go down to the staff, and go down to the employees, the travel party, the people in the building, people that help us at the Garden. It’s very simple, it’s synonymous for people and everybody has to have an understanding that what they do matters and they can impact winning.”
For Garza, a newcomer to the Celtics, says he’s never experienced the culture and overall operations of the team.
“It’s unlike anything I’ve ever experienced. I think it starts with just how hard we play, how we practice, the professionalism in the locker room every single day, guys showing up, getting in the gym, just little, small details that are emphasized so much here. When you come here and you start experiencing it, it’s no wonder there’s that many banners when you walk into the gym.”
The culture represents itself in the way that each player feels a sense of responsibility to it. You can see it when the players are walking in the arena and acknowledge the content team or talking about the training staff or the culinary experience that the facility offers.
Red Auerbach said many things during his tenure with the Celtics from 1950-66 that has stayed with the team ever since and is now a mantra for the organization: “the Boston Celtics are not a basketball team, they are a way of life.”
Celtics culture might have different meaning to many people and players, but there is one understanding of it that is known by all… winning.
